This blog provides practical information on brand research, strategy and positioning. It also covers brand equity measurement, brand architecture, brand extension and other brand management and marketing topics.
Wednesday, March 29, 2023
Online Branding Education
I have created two new online brand management courses: (1) Positioning Your Brand to Win! and (2) Brand Research. If you have a couple hours to spare and want to dive deeply into these two topics, click on the links to begin your education.