Tuesday, February 15, 2022

The Essentials of Marketing

I have crafted successful marketing plans, strategies and campaigns for more than 250 brands over the past thirty-eight years. Over those years, I have witnessed enormous changes in how marketing is executed. However, most marketing fundamentals have not changed in decades. Here is my summary of those fundamentals:

  • People are primarily driven by emotions
  • Images are more powerful than words and videos can be more powerful than images
  • But it is also important to paint vivid pictures with your words
  • In copy, generally less is more
  • Product / service quality and consistency matter
  • Outstanding customer service can overcome other flaws
  • Having a unique value proposition is essential 
  • Continuous innovation is a must for extending a brand's lifecycle
  • Maintaining high brand awareness is critical to customer brand insistence
  • Brands that share important values with their customers create the highest loyalty
  • Brands are often used as self-expression badges
  • Price segmentation yields increased revenues and profits
  • One of the most important aspects of marketing is successfully recovering from errors or crises
  • Guerrilla marketing, proactive publicity and publicity stunts can yield the highest ROI
  • PR and media relations are important elements of the marketing mix
  • Identifying and using influencers can be very productive
  • Word-of-mouth and viral marketing can be very powerful
  • "Unexpected" and "outrageous" almost always work in marketing
  • Humor and entertainment are key elements of advertising campaigns 
  • Brands can tap into the human propensity for tribalism
  • Unfortunately, fear still sells
  • Gaining deep customer insight through marketing research is a key marketer's tool
  • Market segmentation is as important as ever
  • For larger organizations, creating the optimal brand architecture is one of the trickier marketing tasks
  • Carefully crafted (and tested) headlines and subject lines can make a huge difference
  • It is possible and hugely advantageous to design and implement the optimal customer experience
  • Most automated customer service systems are disastrous 
  • In the end, it is all about the customer and what motivates him or her


  1. Such an informative post. The article is really helpful. Thanks for sharing the knowledge and experience.
    Site: Marlboro Jacket

  2. Exactly! All of the marketing fundamentals that you have mentioned are on point. Besides all these; I would like to say that word of mouth also counts when it comes to marketing as I got to know about https://www.usessaywriter.com/essay-writing-service-in-atlanta/ by this way and I must say they provide exceptional essay writing services.

  3. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc. If you're willing to vouch for links added by third parties , then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The Google Search Central documentation has more tips on avoiding comment spam, for example by using CAPTCHAs and turning on comment moderation. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.
    The meta description gives searchers the information they need to determine whether or not your content is what they're looking for and ultimately helps them decide if they'll click or not. Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO.
    Each method includes tactics to boost click-through rates and encourage more people to click on the search results. The term Search Engine Optimization refers to the process of optimizing a website for search engines. SEO is the process of making efforts to improve the ranking of a website or piece of content on Google. https://www.reviewengin.com/category/seo/

  4. Picking the best online marketing software for mass email has a direct impact on the success of your marketing campaign. www.zee.marketing

  5. A lot of effort should be done when it comes to marketing strategies, as well as the budget.


  6. best dentist in karachi is the best in the teeth change or cleaning way.

  7. I must say you have done good research before writing the blog. We are well known organization that gains popularity by delivering Software Engineering Assignment Help

  8. I like your blog, best SEO agency in Pakistan I appreciate good quality of content you are posting here.

  9. "Vision Realty" stands as a beacon of excellence in the realm of real estate, offering a vision of success for both clients and associates alike. As an associate of "Vision Realty," you'll embody our core values of integrity, professionalism, and dedication to exceptional service. Our firm is committed to providing a platform where your vision for success can thrive, backed by a team of industry experts and cutting-edge resources. With a focus on innovation and forward thinking, vision realty empowers its associates to achieve their goals and exceed client expectations. Whether you're a seasoned agent or new to the field, "Vision Realty" offers a supportive environment where your career aspirations can reach new heights.

  10. Stay updated with the latest Afiyu Kent Results. Check your numbers and see if you're the lucky winner of fantastic cash prizes.

  11. Capture the love and laughter of family beach days with our "Best Family Beach Quotes." Whether you're building sandcastles or splashing in the waves, these captions are the perfect way to commemorate those sun-soaked moments of togetherness, creating memories that last a lifetime.

  12. Searching for the perfect piece of jewelry to complement your style? Look no further than Gem Glob. Our collection includes a wide range of styles, from classic and elegant to modern and bold. Whether you prefer sparkling diamonds or vibrant gemstones, you're sure to find your perfect match at Gem Glob.

  13. From beach vibes to everyday elegance, anklets add a touch of charm to any outfit. Browse through our anklet captions collection to find the perfect words to accompany your ankle jewelry moments on Instagram.

  14. Looking for reputable driving schools in milton to kickstart your journey to becoming a confident and skilled driver? Explore the diverse options available in Milton, offering comprehensive driving lessons tailored to your needs. Whether you're a beginner or seeking to brush up on your skills, these driving schools provide expert instruction to help you navigate the roads with ease.

  15. The development of anti-snoring devices offers hope for those affected by this common sleep issue. By targeting specific factors contributing to snoring, these best anti snoring device provide effective solutions for achieving a peaceful and restful night's sleep. Whether it's through mandibular advancement, tongue stabilization, nasal dilation, or continuous positive airway pressure, there's a diverse range

  16. At UltraTecUAE, we understand the importance of providing clean and safe water for your family. Our Water Filter systems are engineered to remove a wide array of contaminants, ensuring that you have access to the purest water possible. Whether you need a filter for your kitchen tap or a whole-house filtration system, UltraTecUAE has the expertise and products to meet your needs. Trust us for Water Filter solutions that prioritize your health and well-being.

  17. The cheapest freezone in uae is Ajman Free Zone, known for its affordable setup and operational costs. Ajman Free Zone offers a range of business activities and flexible office solutions at competitive rates. It is an ideal choice for startups and small businesses looking to establish a presence in the UAE without incurring high expenses, providing a cost-effective gateway to the Middle Eastern market.

  18. In tax consultancy, leveraging emotions and a unique value proposition, along with outstanding service and customer insight, ensures lasting brand loyalty and satisfaction.