I am excited to announce that I have developed a new inexpensive online course entitled "Tapping into Human Needs."
This one-hour seminar will help you better understand human needs and motivations. This understanding should inform brand positioning, marketing copy, selling scripts, and unique value propositions. We will cover Maslow’s Hierarchy of Needs, The Triune Brain, the power of fear, the two scarce resources (time and money), thirty-six powerful human motivators, how to differentiate brands by human need and eleven different market segmentation approaches. This seminar features several well-known brands as examples and six advertising videos associated with three of those brands. I think you will find a few of those ads to be quite timely and relevant. It also includes a few exercises and links to relevant online articles and blog posts.
At the end of this seminar, you will have a much deeper insight into human motivation and how that relates to marketing and brands.
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