Sunday, November 2, 2014

Building Brand Trust

I am excited about a two-day brand education workshop that we just finished developing. It is entitled “Building Brand Trust” and covers the following topics:
  • Fundamental human needs
  • Self-esteem development
  • How to make your brand more likable
  • Ways to listen to your customers
  • Co-creating the brand experience with your customers
  • Customer touch point design
  • The importance of brand mission, vision and values
  • How to align brand values with customer values
  • Establishing your brand as a badge
  • Creating a branded community
  • Tribal marketing
  • What upscale customers want
  • Developing a legendry service culture
  • Empowering employees to makes the right decisions
  • Designing consistency into your brand experience
  • Exceeding customer expectations
  • Gathering ongoing customer feedback
  • The five drivers of customer brand insistence

Some of the brand examples we use in this workshop:
  • BMW
  • Boy Scouts of America
  • Coca-Cola
  • Disney
  • Dove
  • FootJoy
  • Hallmark
  • Harley-Davidson
  • Hermes
  • IKEA
  • Lego
  • Mercedes-Benz
  • MTV India
  • Nordstrom
  • Patagonia
  • Ritz-Carlton
  • Robert Graham
  • Salvatore Ferragamo
  • SETI Institute
  • Sony
  • Stanford University
  • Starbucks
  • Tanishq
  • Tesla Motors
  • The Nature Conservancy
  • Toyota Prius
  • Vilebrequin
  • Wal-Mart
  • Zappos

If you are interested in attending this workshop or having us deliver it at your company, contact me at

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