Building Brand Trust

I am excited about a two-day brand education workshop that we just finished developing. It is entitled “Building Brand Trust” and covers the following topics:

• Fundamental human needs
• Self-esteem development
• How to make your brand more likable
• Ways to listen to your customers
• Co-creating the brand experience with your customers
• Customer touch point design
• The importance of brand mission, vision and values
• How to align brand values with customer values
• Establishing your brand as a badge
• Creating a branded community
• Tribal marketing
• What upscale customers want
• Developing a legendry service culture
• Empowering employees to makes the right decisions
• Designing consistency into your brand experience
• Exceeding customer expectations
• Gathering ongoing customer feedback
• The five drivers of customer brand insistence

Some of the brand examples we use in this workshop:

• BMW
• Boy Scouts of America
• Coca-Cola
• Disney
• Dove
• FootJoy
• Hallmark
• Harley-Davidson
• Hermes
• IKEA
• Lego
• Mercedes-Benz
• MTV India
• Nordstrom
• Patagonia
• Ritz-Carlton
• Robert Graham
• Salvatore Ferragamo
• SETI Institute
• Sony
• Stanford University
• Starbucks
• Tanishq
• Tesla Motors
• The Nature Conservancy
• Toyota Prius
• Vilebrequin
• Wal-Mart
• Zappos

If you are interested in attending this workshop or having us deliver it at your company, contact me at vanauken@brandforward.com.