Thursday, April 14, 2022

90 Trends Shaping Our World


Sometimes it’s useful for marketers to understand trends that may affect their businesses. Here are some of the current trends that I am monitoring:

  1. 5G technology
  2. The Internet of Things
  3. Mobile Internet
  4. Cloud technology and distributed infrastructure 
  5. Democratization of technology
  6. The world becomes hyperconnected
  7. Move toward all media consumed through the Internet
  8. Seamless language translation, making the world even smaller
  9. Exploration of more direct human-computer interfaces (HCI)
  10. Electrification
  11. Electric vehicles (EVs)
  12. Autonomous vehicles
  13. Drones
  14. Battery technology
  15. Microgrids
  16. Grid-connected renewable energy systems
  17. All forms of clean tech
  18. Software defined vehicles (SDVs)
  19. AI & machine learning
  20. Autonomic systems
  21. Generative AI
  22. Big data analytics
  23. Edge computing
  24. Quantum computing
  25. Nanoparticles
  26. Next generation materials including honeycomb lattice
  27. Photonics
  28. Virtual and augmented reality
  29. Advanced robotics
  30. 3-D printing 
  31. Process automation and hyper-automation
  32. Explosion of smart devices
  33. Genomics/genetic engineering
  34. Health care data analytics
  35. Personal medical devices
  36. Telehealth and mobile medicine
  37. Hyper-personalized medicines
  38. Social determinants of health (SDOH) receive greater attention
  39. Mental health becomes a larger priority
  40. Unbundling of health care
  41. Web 3.0
  42. Blockchain (distributed ledger) technology
  43. Cryptocurrency
  44. Non-fungible tokens (NFTs)
  45. A cashless society
  46. Privacy and cybersecurity
  47. Biometric technology (face, voice, eye, hand and signature security)
  48. Deglobalization
  49. Redesign of supply chains
  50. Increased self-service
  51. Recurring revenue streams
  52. Distributed enterprises and remote employees
  53. Increased flexible work 
  54. Continued growth in the gig economy
  55. Huge need for retraining for new economy jobs
  56. Minimum living wages as an alternative to job loss
  57. Increased time sharing of all things
  58. Extreme personal profiling
  59. Hyper-targeting and hyper-geofencing 
  60. On-demand personalized customer experiences
  61. Move from retail stores to Internet distribution centers and home delivery
  62. Move toward unique and boutique in retail
  63. Increasing use of personal digital assistants
  64. Cameras, cameras everywhere
  65. Struggle for personal privacy
  66. Increasing popularity of veganism and vegetarianism
  67. Increased focus on personal health
  68. Decrease in romantic relationships
  69. Increasing acceptance of sexual freedom 
  70. Decrease in organized religion, increase in personal spirituality
  71. Continued decreasing trust in traditional institutions, especially government
  72. Shift from a patriarchal society to a matriarchal society
  73. More focus on the home
  74. Increasing self-care and compassion toward others
  75. Increasing importance of pets as family
  76. Increased frequency and severity of natural disasters due to climate change
  77. More eco-friendly lifestyles
  78. The private sector steps up its support of social and environmental issues
  79. Distributed localized agriculture through hydroponics and aeroponics
  80. Increased “fake news” and disinformation
  81. Increased sophistication of deep fakes
  82. Increased botnet activity
  83. More censorship, less free speech
  84. Increased public awareness of and pressure to address economic inequality
  85. Less capitalism, more socialism
  86. Continued urbanization
  87. Continued population shifts to less expensive states
  88. Less abundance thinking, more scarcity thinking
  89. The blurring of war and crime with the emergence of terrorism
  90. Rethinking of the criminal justice system

If you aren’t familiar with some of these, I would recommend that you search on and read about those that most interest you. 

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