Friday, January 17, 2020

The Eight Skills of a Marketing Rock Star

To be a "can do it all" marketer, one who is extremely valuable to an organization as an individual contributor but who can also rise through the ranks quickly to become a marketing "rock star," the person should possess these eight skills:

  1. Graphic design skills with Adobe Illustrator, Photoshop and InDesign fluencies and a strong sense of aesthetics
  2. Strong copywriting skills, erring on the side of pithiness and impact
  3. Storytelling skills
  4. A working knowledge of Google Ads and Facebook Ads
  5. WordPress fluency
  6. A strong intuition about customer beliefs, values, attitudes, motivations and behaviors
  7. An understanding of how to design and interpret research to achieve deep customer insight
  8. "Out of the box" thinking ability
All other skills can be acquired over time.

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