Tuesday, December 12, 2017

Big Data and Customer Targeting



Facebook, LinkedIn and other social media and networking websites coupled with smartphone GPS, AI and big data analytics allows the marketer to target customers in a way that was never possible before. 

Not only can the marketer target based on demographics, psychographics and physical location but also on intangibles such as highly correlated behaviors, purchases, web searches, affiliations, etc. 

So first, through factor analysis, cluster analysis and other big data analytics, you need to discover what correlates most closely with the purchase of your brand. Once you have discovered this, then you need to find ways to target people with those attributes. This allows for hyper-efficient targeting that makes old fashioned media planning seem quaint. 

Sometimes it is as easy as using the Facebook platform to run a highly targeted ad. At other times, you have to be creative about how to reach people with certain attributes.  

The beauty of this approach is that you can send very specific messages to each target group or segment. Each message will focus on the angle that will most appeal to people in that group or segment. 

Microtargeting is a related concept. it is the use by political parties and election campaigns of direct marketing datamining techniques that involve predictive market segmentation (aka cluster analysis). It is used by United States Republican and Democratic political parties and candidates to track individual voters and identify potential supporters. The term "microtargeting" was coined in 2002 by political consultant Alexander P. Gage.

When you combine prospect location with targeted messages on mobile phones you are entering the realm of geo-fencing and geo-targeting. Because I know A and B about you and because I know that correlates with an interest in my product and brand and because I know you are in a physical location proximate to where my brand is available for purchase, I will send you a highly personalized alert using the most compelling message for you indicating that I will give you an incentive to purchase my brand now. For an example of this, click here.

While brands need to be managed at a global level, increasingly they need to be marketed at an individual level. With today's tools, that is becoming more and more possible. 

41 comments:

  1. Awesome blog! Now In anticipation of a follow-up ….
    his YouTube review channel

    ReplyDelete
  2. Thanks for one marvelous posting! I enjoyed reading it; you are a great author. I will make sure to bookmark your blog and may come back someday. I want to encourage that you continue your great posts.


    big data Training in Bangalore

    ReplyDelete
  3. Very Informative and knowledgeable topic nicely presented. Also very inspiring for them who are interested in this field. Thanks lot for your analytical views about online marketing in Australia.

    ReplyDelete
  4. Microtargeting- it was new word for me. It is interesting how the marketing has taken a new turn with the advent of new technology.
    Data Analytics Courses

    ReplyDelete
  5. Your info is really amazing with impressive content..Excellent blog with informative concept. Really I feel happy to see this useful blog, Thanks for sharing such a nice blog..
    If you are looking for any Data science Related information please visit our website data science institutes in bangalore page!

    ReplyDelete
  6. I am looking for and I love to post a comment that "The content of your post is awesome" Great work!

    Digital marketing course mumbai

    ReplyDelete
  7. wonderful article. Very interesting to read this article.I would like to thank you for the efforts you had made for writing this awesome article. This article resolved my all queries.
    Data science Interview Questions
    Data Science Course

    ReplyDelete
  8. Such a very useful article. Very interesting to read this article.I would like to thank you for the efforts you had made for writing this awesome article.

    Correlation vs Covariance

    ReplyDelete
  9. Very interesting to read this article.I would like to thank you for the efforts you had made for writing this awesome article. This article inspired me to read more. keep it up.
    Correlation vs Covariance
    Simple linear regression

    ReplyDelete
  10. Very interesting blog. Many blogs I see these days do not really provide anything that attracts others, but believe me the way you interact is literally awesome.You can also check my articles as well.

    Data Science In Banglore With Placements
    Data Science Course In Bangalore
    Data Science Training In Bangalore
    Best Data Science Courses In Bangalore
    Data Science Institute In Bangalore

    Thank you..

    ReplyDelete
  11. I am looking for and I love to post a comment that "The content of your post is awesome" Great work!

    Simple Linear Regression

    Correlation vs covariance

    KNN Algorithm

    ReplyDelete
  12. I feel very grateful that I read this. It is very helpful and very informative and I really learned a lot from it.

    data science interview questions

    ReplyDelete
  13. This is a wonderful article, Given so much info in it, These type of articles keeps the users interest in the website, and keep on sharing more ... good luck.

    Simple Linear Regression

    Correlation vs covariance

    KNN Algorithm

    ReplyDelete
  14. Amazing Article ! I would like to thank you for the efforts you had made for writing this awesome article. This article inspired me to read more. keep it up.
    Simple Linear Regression
    Correlation vs covariance
    data science interview questions
    KNN Algorithm
    Logistic Regression explained

    ReplyDelete
  15. This is a wonderful article, Given so much information in it, These type of articles keeps the user's interest in the website, and keep on sharing more ... good luck.

    Data Science Training in Hyderabad
    Data Science course in Hyderabad
    Data Science coaching in Hyderabad
    Data Science Training institute in Hyderabad
    Data Science institute in Hyderabad

    ReplyDelete
  16. I am looking for and I love to post a comment that "The content of your post is awesome" Great work!

    Simple Linear Regression

    Correlation vs Covariance

    ReplyDelete
  17. At the present time it seems that the development will remain stalemated until single machines have at present undreamed of computational and memory attributes. data science course in india

    ReplyDelete

  18. If you don"t mind proceed with this extraordinary work and I anticipate a greater amount of your magnificent blog entries

    business analytics course

    ReplyDelete
  19. Highly appreciable regarding the uniqueness of the content. This perhaps makes the readers feels excited to get stick to the subject. Certainly, the learners would thank the blogger to come up with the innovative content which keeps the readers to be up to date to stand by the competition. Once again nice blog keep it up and keep sharing the content as always.
    Data Science Training

    ReplyDelete
  20. Highly appreciable regarding the uniqueness of the content. This perhaps makes the readers feels excited to get stick to the subject. Certainly, the learners would thank the blogger to come up with the innovative content which keeps the readers to be up to date to stand by the competition. Once again nice blog keep it up and keep sharing the content as always.

    Data Science Course in Bhilai

    ReplyDelete
  21. Fantastic blog extremely good well enjoyed with the incredible informative content which surely activates the learners to gain the enough knowledge. Which in turn makes the readers to explore themselves and involve deeply in to the subject. Wish you to dispatch the similar content successively in future as well.

    Data Science training in Raipur

    ReplyDelete
  22. i am glad to discover this page : i have to thank you for the time i spent on this especially great reading !! i really liked each part and also bookmarked you for new information on your site.
    data science courses in hyderabad

    ReplyDelete
  23. Thanks for posting the best information and the blog is very helpful.data science interview questions and answers

    ReplyDelete
  24. It is amazing and wonderful to see your blog. Thanks for sharing this information, this is useful to me.
    Data Science Training in Hyderabad
    Data Science Course in Hyderabad

    ReplyDelete
  25. Very interesting discussion glad that I came across such informative post. Keep up the good work friend
    Python Training in Hyderabad
    Python Course in Hyderabad

    ReplyDelete
  26. I was just examining through the web looking for certain information and ran over your blog.It shows how well you understand this subject. Bookmarked this page, will return for extra. data science course in vadodara

    ReplyDelete
  27. Impressive blog to be honest definitely this post will inspire many more upcoming aspirants. Eventually, this makes the participants to experience and innovate themselves through knowledge wise by visiting this kind of a blog. Once again excellent job keep inspiring with your cool stuff.

    Data Science Training in Bhilai

    ReplyDelete
  28. Wonderful blog found to be very impressive to come across such an awesome blog. I should really appreciate the blogger for the efforts they have put in to develop such an amazing content for all the curious readers who are very keen of being updated across every corner. Ultimately, this is an awesome experience for the readers. Anyways, thanks a lot and keep sharing the content in future too.

    Data Science Course in Bhilai

    ReplyDelete
  29. Extraordinary blog went amazed with the content that they have developed in a very descriptive manner. This type of content surely ensures the participants to explore themselves. Hope you deliver the same near the future as well. Gratitude to the blogger for the efforts.

    Data Science Training

    ReplyDelete
  30. Stupendous blog huge applause to the blogger and hoping you to come up with such an extraordinary content in future. Surely, this post will inspire many aspirants who are very keen in gaining the knowledge. Expecting many more contents with lot more curiosity further.

    Data Science Certification in Bhilai

    ReplyDelete
  31. Extremely overall quite fascinating post. I was searching for this sort of data and delighted in perusing this one. Continue posting. A debt of gratitude is in order for sharing. data scientist course in delhi

    ReplyDelete