Branding Strategy Source

This blog provides practical information on brand research, strategy and positioning. It also covers brand equity measurement, brand architecture, brand extension and other brand management and marketing topics.

Friday, April 19, 2019

Top Posts from Each of the Last Six Years



In case you missed them, these are the most popular posts from each of the past six years:

  • 2014 - When Brand Tactics Overshadow Brand Strategy
  • 2014 - The Poison Parasite Defense
  • 2014 - Basic Human Needs and Branding
  • 2015 - Nine Favorite Brand Management & Marketing Books
  • 2015 - Maslow's Hierarchy of Needs 
  • 2015 - Brand Attributes, Benefits & Values
  • 2015 - Branded House vs. House of Brands
  • 2015 - Marketing vs. Brand Management
  • 2016 - Online Brand Building
  • 2016 - Measuring Brand Insistence
  • 2016 - Successful Advertising Approaches
  • 2016 - Luxury Brands and Exclusivity
  • 2017 - The Elements of Business and Marketing Strategy
  • 2017 - Brand Advertising and Humor
  • 2017 - The Quick Brand Health Assessment
  • 2017 - Naming Brands
  • 2017 - Exploding Use of Drones in Marketing
  • 2017 - The Twelve Key Elements of Marketing
  • 2018 - The Importance of Colors in Marketing
  • 2018 - BrandForward's Next Level Growth Process
  • 2018 - What Do People Need Most?
  • 2018 - Objectives and Strategies First, Please
  • 2018 - Finding the Hook in Marketing
  • 2019 - Brand Research
  • 2019 - Marketing Careers
Brad VanAuken at 11:14 AM
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Brad VanAuken
Brad VanAuken is president and founder of BrandForward, Inc., a brand strategy consultancy with clients throughout the world. Previously, Brad was the vice president of marketing for Element K (now Skillsoft), a leading e-learning company and director of brand management and marketing for Hallmark Cards, Inc. During his tenure as Hallmark’s chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and Hallmark received the Brand Management of the Year award.
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