Brand Identity Posts

Over the years, I have written a number of blog posts related to brand identity. Here are 38 of them.

• Brand Identity Elements
• Brand Identity for the 21st Century
• Brands and Identity
• Creating a Robust Brand Identity System
• Brand Architecture and Identity
• Brand Architecture Questions
• Compulsive Naming Syndrome
• Robust Brand Identity
• Brand Naming
• Brand Names
• Brand Logos
• Brand Taglines
• College and University Taglines
• City Mottos/Taglines/Slogans
• Importance of All Five Senses in Branding
• Brand Sounds
• Brands and Memory Structure
• Brands and Memory Triggers
• Drawing Brands From Memory
• The Importance of Colors in Marketing
• Blue is the Favorite Color
• Identifying Riding Lawn Mower Brands by Color
• Similar Product - Different Brand
• Branding Water
• Brands, Identity & Labels
• Package Design
• The Use of Visuals in Branded Websites
• Signature Design Elements
• What Makes Your Brand Distinctive?
• The Power of Consistency in Branding
• Brand Awareness and Consistency
• Brands and Consistency versus Surprise
• Brand Identification in Advertising
• Trademark Law
• Brand Positioning is More Than a Tagline or a Logo
• Brands - The Broad View or the Narrow View
• Sources of Brand Differentiation
• Branding Cliches