Brand Research

Throughout the course of my career, I have commissioned, conducted, moderated or analyzed hundreds of brand research studies. Here is a compilation of the blog posts I have written on brand research.

• Market Research 
• Marketing Research 
• Types of Research for Brands 
• Exploratory Brand Research 
• Qualitative Research Leads to Emotionally Compelling Brands 
• Implicit vs. Explicit Purchase Motivators 
• Projective Research Techniques 
• Laddering Research 
• Focus Group Moderation 
• Peeling Back the Onion 
• Brand Reputation Management 
• Customer Profiling 
• Identifying and Crafting Brand Triggers 
• Brands and Customer Segmentation 
• Market Segmentation 
• Logo Research 
• New Brands Require Research 
• Brand Research a Must for Brand Positioning 
• Brand Valuation vs. Brand Equity Measurement 
• Brand Equity Measurement 101 
• Brand Equity Measurement 
• Measuring Brand Insistence 
• What Brand Equity Studies Can Reveal 
• Common Problems in Brand Equity Measurement 
• Customer Purchase Patterns 
• The Ten Most Important Things to Know About Your Customers
• Customer Discovery
• Research Must Precede Strategy
• Do you know how non-customers perceive your brand?
• New Product Development - Corporations versus Startups