Branding Strategy Source

This blog provides practical information on brand research, strategy and positioning. It also covers brand equity measurement, brand architecture, brand extension and other brand management and marketing topics.

Wednesday, June 13, 2018

Twenty-Two Brand Management & Marketing Posts



Here is an eclectic mix of twenty-two past brand management & marketing posts:

  1. The Twelve Key Elements of Marketing
  2. The Elements of Business and Marketing Strategy
  3. Industry Game Changers
  4. Brand Management Today
  5. Leading-Edge Brand Management and Marketing
  6. Purchase Patterns of Wealthy Households
  7. Twenty Brand Management Tips
  8. The Importance of Colors in Marketing
  9. What Do People Want?
  10. Basic Human Needs and Branding
  11. 50 Growth Strategies
  12. BrandForward's Next Level Growth Process
  13. Naming Brands
  14. Brand Positioning 501
  15. Measuring Brand Insistence
  16. Successful Advertising Approaches
  17. Brand Manager Competencies and Responsibilities
  18. Comprehensive Brand Management Training
  19. Mastering the Art of Brand Engagement
  20. The Changing Role of the CMO
  21. What a Chief Marketing Officer Needs to Know
  22. Marketing Versus Brand Management


There are 520 other brand management and marketing posts at www.BrandingStrategySource.com. I hope you will enjoy exploring the other posts as well.  
Brad VanAuken at 11:50 AM
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Brad VanAuken
Brad VanAuken is president and founder of BrandForward, Inc., a brand strategy consultancy with clients throughout the world. Previously, Brad was the vice president of marketing for Element K (now Skillsoft), a leading e-learning company and director of brand management and marketing for Hallmark Cards, Inc. During his tenure as Hallmark’s chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and Hallmark received the Brand Management of the Year award.
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