Different business schools offer different courses in their marketing curricula. Some of those schools have brand management concentrations. Here are the courses I would recommend for students who would intend to become brand managers:
- Introduction to marketing
- Marketing research
- Consumer behavior
- Advertising and promotion strategy
- Integrated marketing communications
- Social media strategies and tactics
- Product management
- New product development
- Pricing strategy
- Marketing channels and distribution strategy
- Global marketing
- Accounting
- Financial statement analysis
- Business forecasting
- Analytical tools for decision making
- Business plan development
- Statistics
- Business law
- Business writing or copywriting
- Interpersonal communication
- Marketing management
- Public relations management
- Competitive and business model strategy
- Brand management
In addition, the following electives would be useful:
- Service marketing
- Business-to-business marketing
- Luxury marketing
- Customer service management
- Sales management
- Brand valuation and brand equity measurement
I would also recommend taking additional psychology, philosophy and writing courses.
