Branding Strategy Source

This blog provides practical information on brand research, strategy and positioning. It also covers brand equity measurement, brand architecture, brand extension and other brand management and marketing topics.

Thursday, February 5, 2026

Blog Posts for Startups and Business Founders


Here are some blog posts that may be of interest to startups and business founders.

  • What it takes to be a successful entrepreneur
  • Startup Insights
  • New Product Development - Corporations versus Startups
  • 26 of the Most Common Startup Challenges
  • A Common Sense Approach to Marketing for Startups
  • Branding & Pitch Decks
  • How Can Start-Up Brands Beat Well-Known Brands?
  • Startups and Unique Value Propositions
In addition to these blog posts, BrandingStrategySource.com has more than 700 other blog posts covering every area of brand management and marketing. You may find some of those posts useful as well. 

Posted by Brad VanAuken at 2:54 PM 1 comment:
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About Me

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Brad VanAuken
Brad VanAuken is president and founder of BrandForward, Inc., a brand strategy consultancy with clients throughout the world. Previously, Brad was the vice president of marketing for Element K (now Skillsoft), a leading e-learning company and director of brand management and marketing for Hallmark Cards, Inc. During his tenure as Hallmark’s chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and Hallmark received the Brand Management of the Year award.
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