Thursday, August 13, 2020

Marketing to Human Needs



If one is not marketing to human needs, that person should not be considered a marketer. Marketers, and especially those who craft brand strategy and marketing communications, must deeply understand human needs to perform their jobs well. I have written a number of blog posts over time that speak to addressing human needs. I have compiled links to them here to help you more easily find them.


3 comments:

  1. At the same time, the team developed a program to probe the Minnows customers utilizing social media and digital marketing in two methods. First, they probed for potential alignment of each Minnows customer with the Islands of Profit buyer profile offered by the survey, and after they found a likely fit, they devoted resources to maneuver the shopper into the excessive-profit high-revenue group.
    How Industrial Companies Can Respond To Disruptive Forces
    This is the Age of Revolutionary Change, and it is flooding every industry at near-biblical velocity and impact. The profit crossroads is an organization-extensive system that enables managers on diverse groups to share revenue data and coordinate with one another. Together, these methods allow your operating and gross sales managers to bring all their buyer, product, and enterprise process activities up to your own firm’s demonstrated best practice, thus making the 10-30% 12 months-on-12 months revenue increases sustainable. But in most companies, there is a big hole between recognizing that there are potential profits in IP and really realizing that potential. Partly, it's because the value potential for IP isn't a brand new concept--consultants and analysts have been pounding on that message for decades.
    Second, they analyzed each Minnows customer to look for which of 5 “profit maladies” (e.g. excess discounting, cherry choosing, unstable orders) was inflicting the low earnings, and slotted the customer for a remedy protocol, rigorously tracked, to reverse the revenue drain. At this time, a competitor, a large succesful construction company, had targeted the downtown area of the city, and was laying optical fiber spines alongside all the principle streets, which had been lined by skyscrapers filled with the company’s Islands of Profit (high-revenue excessive-revenue) customers. The competitor merely employed a number of younger gross sales reps who went door to door alongside every major street promoting the new service, which was steadily capturing the corporate’s most lucrative Islands of Profit prospects. The capacity to prioritize customer or segment revenue alternatives, maximize staff efficiency and productivity as a team, and repeatedly improve your buyer value footprint through a multi-capability course of is the elemental requirement for successful in at present’s Age of Revolutionary Change.

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  2. You also have to think about the local marketing. It is the best to increase the sales. It can attract the local customers. Different strategies can be followed to do it. LED video walls is the best to do that.

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  3. There are many thing to learn so that one can learn their business perfectly. At the beginning, it is really important to run smoothly. It will increase the chance to expand the business. You can get several ideas from millennial podcast. It will give you new opportunity.

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